British American Tobacco (Kent) films in 3D relief without glasses
Communication of Switzerland’s greatest innovation in user experience, with the insertion of a ball into the filter giving an unprecedented feeling of freshness.
The concept of a terminal was proposed to enable BAT to distribute this innovation at different points of sale such as Naville. This terminal has a stereoscopic and glasses-free 3D display – Alioscopy – which allows you to play in additional space, off-screen and in depth – without having to wear glasses.
Having been convinced by this concept, we produced three 10, 20 and 30-second commercials in auto-stereoscopy.
The terminals were also produced by the Point Com agency at Crissier (Vaud).