Nestlé Switzerland interested by reaching a younger target decided to make a video game for its campaign “Au coeur de la vie” held every six months in the centers COOP in Switzerland, where all Nestlé products are sold with 20% reduction.
Design, production and deployment of the video game “cerebral academy”. This video game has been available for two weeks – from August 30 to September 11, 2010 – on the promotional website promo-nestle.ch.
The Internet user could win randomly prices including iPhone4, machines Dolce Gusto coffee or USB key.
The winner, with a number Prizewinning should move in the nearest COOP store to get his prize.