Retraites Populaires, Vitavi – video game on Facebook
The Retraites Populaires Institution that looks after your future, through various plans, is active on the social networking site Facebook. In order to boost its activity here, it decided on the option of making a video game (advergame) and delegated the creation and production work to us.
We proposed different concepts within the stated context, undertaking the technical production of the game so that it could be made available on Facebook.
To produce an original and fun game suitable for a wide range of gamers and integrating the services on offer from the Retraites Populaires. To achieve this, it was decided to create a game like snakes and ladders. Using a board, a marker is moved – after throwing two dice – in an area largely inspired by the Canton de Vaud with its monuments. Along the way, the player answers questions and plays 5 mini-games symbolizing the 5 main stages of life in which the Retraites Populaires can bring its support to : work, marriage, having children, purchasing a house and a well deserved retirement.